If food changes, food prices rise, and companies can’t come up with innovative ideas, investment in the food industry remains a valuable prospect.
Advances in data and technology have not only seen significant growth in the way food is grown and harvested, but also in the way food is harvested and consumed. From seed to table, technology affects the entire food supply chain in an amazing way.
Now is the time for industry entrepreneurs to benefit. By leveraging the latest developments from agriculture to food service, hotel managers can create the highest quality experience to reliably welcome hungry customers.
Like FinTech and Martech, advances in the food sector are increasingly dependent on technologies that enhance relatively new capabilities for collecting, storing and analyzing data.
For restaurant owners who want to take advantage of this new area, these three measures can give their companies a better technological advantage than their competitors.
Purchasing raw materials from “smart” farms.
Although many factors affecting the success or failure of a restaurant cannot be controlled, the potential is probably the food itself. Providing high quality food begins with the purchase of high quality ingredients. There is no better quality assurance method than the latest technology.
Today, both family-run and large-scale farms are highly complex, technology-driven farms. Telematics products from companies such as Trimble, John Deere and AGCO enable farmers to easily transfer locations, navigation, prescription applications and other data between machines, making it easier for farmers to take advantage of expensive equipment.
Smart sensors provide farmers with real-time updates on soil quality, field conditions, pH, etc. to help optimize water use and reduce yield losses. Some sensors, including those developed by Topcon and Ag Leader, are complete systems that measure light reflected from crops to measure nitrogen levels. The operation of applying an appropriate amount of nitrogen to the plant is then triggered.
Working with these state-of-the-art agricultural organizations, restaurant managers can provide chefs with the (perishable) tools they need to keep eating.
Minimize tampering from farm to table.
Food safety has been a hot topic in the past few years, and in some companies (such as Chipotle), public food safety issues have become a nightmare for PR. In response to public protests in 2015 after several cases of E. coli and Norovirus were linked, Chipotle temporarily closed all franchises at company-wide health and safety meetings last year.
The negative reports that often arise in this situation can seriously damage the reputation of the restaurant and shake the confidence of investors. However, savvy restaurant managers can mitigate this risk by choosing agents who use technology to secure their products.
Transporters can now track component movements in increasingly complex supply chains. In addition, sensors can be used to ensure certain conditions are met during food transfer from farm to restaurant and alert when humidity, temperature, etc. are not in the desired location.
Abandon restaurant management and acquire technology.
Like farms, restaurants are increasingly driven by technology, and like farmers, hotel managers are increasingly using freely available tools to maximize efficiency and food quality.
Platforms such as Upserve are a new generation of restaurant technology that helps restaurant managers make decisions based on customer data, eliminating some of the guesswork in restaurant management.
Upserve’s restaurant management platform generates large amounts of data, analyzes the types of meals customers can get at the restaurant, and encourages managers to create profitable menus to maximize the use of existing ingredients.
Initially, relying on data seemed to be limited (especially from the perspective of the restaurant owner), but in reality it gave the restaurant the freedom to innovate more confidently.
There is no doubt that agriculture and restaurant management technologies are entering an era of tremendous development. But for the industry’s visionary entrepreneurs, a prosperous future is a ripe time for success.