In the arc of every modern technology development, there is usually a lot of attention to the technology itself. For example, when artificial intelligence (AI) becomes computational and cognitive, researchers and university professors can see the difference between neural networks and machine learning mechanisms and the technology (and many other forms of AI). From a traditional computer program, the program is always interpreted on the media.
Today, in just a few years, artificial intelligence systems are integrated into products that are often used by many businesses and consumers. Obviously, we have adopted AI technology and integrated it into our daily lives.
The same is true for augmented reality (AR) and virtual reality (VR). These are two different but related technologies that have become commonplace in commercial and consumer media.
The AR is a function that inserts digital objects into real-world camera views based on information about the scenes in the camera view. PokémonGo is the most widely known way of using this type of consumer, but more sophisticated AR applications have high hopes for a variety of applications.
VR is based on the opposite concept. In other words, let real people immerse themselves in virtual numbers or virtual spaces. Many games use VR to create a more realistic experience than playing games on a computer, TV screen or tablet. Like AR, many of VR’s potential applications go far beyond games.
Why are AR and VR so important to all types of companies? Now, for every company, building customer engagement is an important part of its ability to build long-term and beneficial relationships. Kaon Interative has identified three key factors that contribute to the success of the engagement strategy.
Multi-sensory interaction – attract customers to actively learn and use products. Touch, vision, sound and even smell are important to use when interacting with customers.
Knowledge Engagement – Share relevant and useful information with customers and provide them with meaningful experience in learning and using company products and solutions. with
Emotional connections – B2B purchases indicate that establishing emotional connections is at least as important as buying logical cases for people. Of course, continuing to build emotional connections after purchase can lead to loyal relationships with customers.
Augmented reality, reality
AR and VR are tools that support each of these elements to further enhance customer engagement. From the initial sales and marketing contacts with customers, to the purchase and use of customer products, to customer service and support, AR and VR are becoming more and more convenient.
Example: An AR application such as WayfairView includes software that shows how furniture views a customer’s home. Promising buyers can use the phone or tablet camera to see how the house will look differently before making a purchase decision.
For industrial facilities, manufacturing managers can see how new equipment fits into their workflow. As the manager moves around the existing plant, the new assembly or manufacturing process can also be visualized by phone or tablet camera.
AR will better understand how these products and solutions benefit manufacturing facilities and increase the company’s buying habits. Physical product troubleshooting and maintenance procedures can be checked directly during work, reducing downtime, increasing productivity and increasing brand loyalty.
Virtual reality, real
On the other hand, VR applications allow customers to immerse themselves in digital spaces such as hospitals, laboratories and refineries, show how complex products and solutions work, and browse these new products and help you understand how to use them.
In Cisco Live in June 2017, Dell EMC used the VR application developed by our company Kaon Interactive to realize the views of the company and its customers.
The app shows participants and partners how to use fusion and hyper-converged solutions to visualize their unique IT transformations. These enhanced experiences are designed to deepen the company’s understanding of differentiated value propositions.
For existing customers, the VR simulator can help you train people before manipulating the actual machine. This is a way to use the flight simulator for pilots, but without having to spend complex physical systems in the real world. Its role.